Key Findings

What three hundred respondents revealed about how we choose, watch, and value films.

Genre Preferences

4.2/5

Action

4.1/5

Sci-Fi

4/5

Adventure

3.9/5

Thriller

3.8/5

Comedy

3.5/5

Drama

3.4/5

Romance

3.2/5

Horror

Key Insights

01

Viewing Location

Home viewing dominates at 65%, convenience and control outweigh the cinema's immersive pull.

02

Genre Hierarchy

Action and Sci-Fi lead decisively. Adventure and Comedy follow, but gender shapes preference intensity.

03

Decision Drivers

Story quality and peer reviews drive selection ads sway younger audiences, not seasoned viewers.

04

Viewing Cadence

The median viewer consumes 4/6 films monthly. Frequent watchers show broader taste.