Research Phases
A six-phase journey from initial concept to final insights, documenting how the research evolved.
01
Research Proposal
Defined objectives, scope, and methodology framework for the comprehensive movie preference study.
02
Questionnaire Design
Created survey with validated measurement scales covering demographics, preferences, and behaviors.
03
Sampling & Pretest
Established sampling strategy targeting diverse demographics and conducted preliminary testing.
04
Data Collection
Gathered 300+ responses through strategic online distribution across multiple channels.
05
Data Analysis
Applied rigorous statistical methods including Chi-square tests and ordinal regression.
06
Final Report
Compiled findings into comprehensive documentation with actionable insights and visualizations.