Methodology
Our five-phase approach to gathering and analyzing movie preference data.
01
Survey Design
Crafted a questionnaire using validated scales-demographics, viewing habits, genre preferences. Designed to capture both ratings and insights.
02
Data Collection
Gathered 300+ responses targeting students, professionals, and diverse age groups through social media and direct outreach.
03
Data Cleaning
Applied Python and pandas for preprocessing, removing careless responses, handling missing values, standardizing formats.
04
Statistical Analysis
Used Chi-square tests, ordinal regression, and Spearman correlation to identify patterns and validate findings.
05
Visualization
Built interactive dashboards with Tableau and statistical plots with ggplot2 to communicate findings clearly.